Design bio-based products that better meet consumer needs

Co-creation workshop with citizens for the development of bio-based products and applications (of renewable origin) that respond adequately to the needs of consumers. The target participants to the workshop are the final consumers, whose doubts, resistances and priorities for the design of bio-based products will be analyzed, this will be done in close collaboration with producers and representatives of start-ups and companies, to encourage the direct involvement of final consumers in the design of bio-based products that better fit the needs of citizens.
In particular, participants will be involved in an intense co-creation activity for:
1. Identify complex sustainability challenges that can be faced with the use of bio-based products;
2. Implement new ideas for a more sustainable future;
3. Provide suggestions on the design and implementation of bio-based products and applications for specific services in a wide range of daily activities, in different environments ranging from home and leisure, work, travel, holidays, etc .;
4. Analyze what the resistances and the doubts are;
5. Test and provide input on existing bio-based products;
The workshop could relate, according to the preferences of the participants, various fields of application including:
- Food and non-food packaging, disposable products for catering and events;
- Personal and cosmetic care, health and nutraceuticals;
- Sports, accessories and products for children;
- Textiles and clothing;
- Cleaning and hygiene;
- Transportation and the automotive sector;
- Building, construction and restoration, paintings, decorations and furniture.

Tutti gli orari

Friday 18 October
From 4.45 pm to 6.15 pm
B16 pav. 3
Design bio-based products that better meet consumer needs

Susanna Albertini

FVA New Media Design partner from 1995, she has integrated her specialization in Psychology of work and business organization with multimedia and new technology communication. Since 2000 she is involved as project manager and researcher in projects funded by the European Commission as expert in game-based training, co-creation and creativity enabling factors, communication, impact and valorization of research results.
She has been selected by the European Commission as evaluator for Horizon 2020. Her main area of interest is societal challenges with special focus on sustainable and inclusive growth.
She is currently involved in several projects funded by the EC (BIOVOICES, LIFT and BIOBRIDGES), where she is in charge of organizing events and devising activities aimed at raising awareness, informing and stimulating discussion around the challenges to be faced to promote the development of the bioeconomy and bio-based products. It is one of the promoters of the European Bioeconomy Network, an alliance of projects related to the bioeconomy, created to maximize the impact and results. FVA is the promoter of the Bioeconomy Village which, through the involvement of researchers, industries and projects, aims to make the bioeconomy and bio-based products known to the general public in an experiential way. Last year the Bioeconomy Village involved around 20,000 participants in Europe.


Category Circular Economy · Type Workshop
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